We’re still helping trades businesses succeed.


You may have heard that Free Up is under new ownership—but we want you to know that the mission is the same. The company was created to help builders and trades businesses to work smarter, increase efficiency, and boost profits with the use of technology. We are not putting the brakes on that mission! In fact, our new owner is experienced and passionate in the field of helping small trades businesses succeed and has the track record to prove it.

So who’s the newbie?

We’re pleased to introduce Kellie Beaumont as the new owner of Free Up. She is the founder and director of Released, an award-winning virtual assistance agency specialising in trades clients. Backed by her team of 20+ experienced virtual assistants, Kellie is the perfect candidate to take Free Up to new heights. She has a clear vision for the company and is already working on better ways to help trades businesses get ahead with the help of the right tech tools.


The magic of this merger is right there in the names: Free Up and Released are a match made in heaven! We share the goal of giving builders and trades business owners their time back; freeing them up and releasing them to get on the tools, work on their big picture plans, or just take a holiday. 

Kellie and the team of virtual assistants at Released have long been immersed in the world of job management software, using the various platforms to streamline the work they do for clients and create new efficiencies. A deep pool of experience and expertise perfectly aligned with the Free Up mission!

What does this mean for Free Up clients?

Not too much, really—and certainly nothing unsettling. You can rest assured that it is business as usual for existing clients; there will be no interruption to your services or support. Kellie is promising a high level of responsiveness and dedication to all Free Up clients new or old and a continuation of all the services currently provided. Free Up is not changing direction; its mission is being reinforced with new perspectives, new ideas, and the backing of another great company dedicated to making life and work easier for Kiwi trades businesses.


Free Up is still offering the building blocks that help trades businesses get ahead with tech:

  • The comprehensive Systems Review that will identify your current situation and opportunities for improvement.
  • The Strategy service to research which app will work best for your business and make recommendations.
  • The Build service to help you get set up smoothly and integrate the software effectively into your current systems for immediate impact.

The Optimise service that provides tailored support and any necessary training or troubleshooting for continued success.

The future of Free Up

There are great things ahead for Free Up, Released, and the partnership of the two companies. Trades business owners all too often find themselves under the pump and unable to make moves towards growth, treading water instead of swimming despite having plenty of work on their books. Free Up aims to solve this problem by helping companies choose the best job management app for their needs, implement it as part of their operations, and tweak it to do as much heavy admin lifting as possible. Released has a similar mission and offers complementing solutions where a human touch is required. We’ll say it again: match made in heaven!


We are excited for the fresh direction and enthusiasm that Kellie and the Released team will bring to the table! If you are struggling to find the right job management platform for your business, you know where to go.

Questions? Contact Kellie at kellie@freeup.co.nz or on 021 149 8785