Making tech easy for builders and trades

Our mission is to make tech easy for builders and trades – helping them manage and grow their businesses with apps.

We support every step of your tech journey

The idea of using technology can be overwhelming – especially when you’re already running everything else in your business. We’ll help you transform the way your business operates – so you can get back more time in your day.

About FREE UP

The go-to tech advisor for builders and trades

Free Up founder Anna Brooks has a strong background in business and technology. Much of Anna’s childhood was spent helping out in a string of family businesses, and she’s always had a passion for how technology can make life easier.

While working in IT in 2017, a friend asked Anna if she could find management software to help his building business. Anna realised there are many great apps out there, but not the support to help builders and tradies get up and running. From this, Free Up was born – the expert and independent tech advisor who speaks your language.

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Helped over 40 building and trade businesses take on an app
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Expert Partner with Builda Price, Buildertrend, Buildxact, CoConstruct, Fergus, NextMinute, Rave Build, Simpro and Tradify
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NZ Certified Builder national partner, Registered Master Builder associate, and Xero certified

“Anna explained everything in a ‘language’ we could all understand and then put the system in place.”

– Jill
Maulder Builders

Independent and expert tech advice

We’ve done the work – so you don’t have to

We’ve spent 100s of hours learning all the apps for builders and trades – so we know what works best, and where all the gremlins are. This means we’re able to select the system that suits you best – or know exactly how to help you get more from the app you’re already using.

Free Up is an expert Partner with Builda Price, Buildertrend, Buildxact, CoConstruct, Fergus, NextMinute, Rave Build, Simpro and Tradify.

“Anna really got to know and understand our business, our goals and what we were trying to achieve… then presented the best option for us.”


Vakalahi Construction

Apps we work with